Marketing is an integral part of your business, it allows you to introduce or promote your goods or services to potential clients. Effective marketing through advertising, public relations, promotions and sales leads to the successful growth of your business. Spending your time and money on marketing is one thing but how do you know that your time and money is going to good use?
Track visits to your company
- Track the visits to your website by ensuring you have Google Analytics set up
- When new clients contact you, ask how they heard about your company and record this on your register
Face to Face
- Don’t be shy, ask clients that walk into your company who they have heard of your company and record it on your register
When you have collected your data, ensure that you collate it into meaningful data to get an overall view of your marketing performance. There are many software programs that can assist with this or you can simply use spread sheeting through Microsoft Excel to assist you to monitor your marketing.
From this you will be able to see where your clients are coming from and where you should perhaps put more or less resources.
Marketing not working? Why not?
So you have collated your data and have found that your marketing is not working, but why? Go back to the source and review the following steps:
- Does your strategy match your goal?
Make sure you have a business strategy aligned with your marketing to achieve your goals. Review your content and message within your marketing does it really persuade your audience in achieving your overall strategy?
- Customer Service
Ensure that your company maintains the highest quality customer service possible, make sure your customers come back and retain your customers.
- Know who you are targeting
Make sure that your content and message in your marketing is relevant to your target audience; make sure you interest the personalities, demographics and behaviors of your target audience.
If you need assistance to measure this please feel free to contact us.