MJJ Accounting and Business Solutions

Your Trusted Advisor, Melanie Jacobson and the team at MJJ Accounting and Business Solutions

  • HOME
  • HOW WE HELP
    • ACCOUNTING SERVICES
      • TAXATION AND COMPLIANCE
      • EFFECTIVE TAX PLANNING
      • KNOW YOUR CASHFLOW
      • SUPERANNUATION
      • FINANCING
    • BUSINESS SERVICES
      • STRUCTURING YOUR BUSINESS
      • STRATEGY AND PREVENTION
      • MANAGING YOUR BUSINESS
      • GROWING YOUR BUSINESS
      • RETIREMENT PLANNING
    • SUPER & SMSF
    • BUILDING & CONSTRUCTION
      • QBCC SPECIALIST ACCOUNTANTS
    • OUR PACKAGES
      • FIX UP PACKAGE
      • OVERHAUL PACKAGE
      • ADVICE PACKAGE
      • ESSENTIALS PACKAGE
      • EXTRAS PACKAGE
      • PREMIUM PACKAGE
  • ABOUT US
    • OUR STORY
    • OUR TEAM
    • WHY CHOOSE US
  • TESTIMONIALS
  • BLOG
    • Business Advice – Starting
    • Business Advice – Growing
    • Business Advice – Exiting
    • Compliance & Record Keeping
    • Wealth Creation & Strategy
    • Tax Tips
    • Local and Current Issues
    • Items of Interest
  • CLIENT LOGIN
  • CONTACT

September 30, 2019 By MJJ

Are you missing some of the most valuable data in your business?

Are you missing some of the most valuable data in your business?

In Business if you’re not generating revenue it is difficult for the business to be successful. To make sales though one area of the business that needs to be understood and known is your lead generation. That is, how do people find out about your business and/or your products to purchase.  This is where the knowledge of your marketing numbers in the business is crucially important. The reason for the importance is that you could be spending money on area’s that are not generating you a return. 

Marketing has changed significantly in the last 10 years with the growth of digital and social marketing means. No longer can business afford to sit back and do what they have always done with their marketing and expect to achieve the same results. You need a simple tool to measure (it could be as simple as an excel spreadsheet for your receptionist to complete):

  • How did the lead hear about you i.e. Website, word of mouth, social media?
  • If you have multiple product offerings, what were they enquiring about?
  • Did you convert the sale?

The insights you will gain from these numbers are:

  • Are you receiving a return on the $ you are investing in marketing?
  • What is the average marketing spend per lead (if you then spent more would it result in more leads)?
  • What time are you and your team spending on generating the leads?
  • Does one method of marketing result in a more ideal clients than another?
  • Do you need to change the mix of where you spend your time and money on marketing to yield a better result?
  • Is a type of marketing generating client leads that are not profitable?  Should you be reducing your spend in this area if they are not your ideal client?

Remember in business every $ counts so spend it wisely.  If you need help to look at where you are spending your marketing dollars and how you can maximise your return please contact our office.

Filed Under: Business Advice - Growing

What Our Clients Say

We now have a better understanding of our cash-flow, as well as planning when and how we can fund new projects.

Rod Shannon Sheep and Cattle Farmer, Ilfracombe QLD

Read More Testimonials

MJJ Newsletter Sign Up

Get the latest MJJ updates on accounting and business solutions.

[mc4wp_form id="3920"]

Latest News

  • How to make your Christmas gifts tax deductible
  • Vacant land holders to lose tax deductions
  • Government crack down on businesses receiving cash payments

MJJ Newsletter Sign Up

Get the latest MJJ updates on accounting and business solutions.

[mc4wp_form id="3920"]

Tax Agent 22691015

Quick Links

  • Home
  • Meet the Team
  • Customer Testimonials
  • Get in Touch
  • Privacy
  • Disclaimer

Liability limited by a Scheme approved under Professional Standards Legislation.

Get in touch

Call 07 5451 1118

Unit 1 - 8 Denna Street
Maroochydore Q 4558

Copyright © 2019 · Education Pro Theme on Genesis Framework · WordPress · Log in