As a business owner, you probably work so much on your product or service, that putting yourself out there may get pushed to the back burner.
Personal branding is a key to becoming known as an expert in your niche market. Part of why we start business is that we’re passionate about something.
It drives you to push through all the endless hours of work and unknown outcomes. People want to see that passion. They want to be around people who love what they’re doing.
Self-branding is growing in popularity because it helps a business stand out in a sea of competition. Taking on that role and embodying that passion helps you get noticed, helps people relate to what you do, and makes you the best brand ambassador for your business.
So, how do you become the face of your business?
Your personality = Your brand
People don’t fall in love with products, they fall for stories. Get your story across and leave a print in the mind of your potential customers. Remember that your personality speaks for your brand! Let your customer’s see you and interact with you, don’t hide behind your tools.
Recently, we’ve had a client who runs a mechanic business, who decided to take on this advice. They originally had their administration assistant dealing with customers when they came to pick up their vehicles after servicing.
In the last month, the owner, who works as one of the mechanics, has been coming out of the workshop and interacting with the customers to explain what has happened with their vehicle. They have seen an increase in upselling due to this personal interaction with their customers, as they are more trusting of the advice, as it is coming from the face of the business.
It goes to show, that creating that personal branding on your business, can help your it to stand out and flourish in the future.