74% professionals switch off in the first minute if no clear point is being made in a conversation or presentation. 80% of folk struggle to explain what they do in one clear, compelling statement.
The majority of entrepreneurs are so close to their business and are so caught up in the detail, that they fail to pitch their business clearly and concisely.
Clear and concise communication is compelling and essential in today’s world of information overload. Professional communication is poised, polished and purposeful. These qualities are vital if you wish to rise and stand out professionally and personally – and gain the attention of investors and customers.
Listening to talkback radio the other day, a gentleman called in and opened the conversation with “I have two comments and one question”. You could hear the radio announcer breathe a palpable sigh of relief. So many other callers raved on about I know not what in a most unstructured manner.
When I run workshops, I ask participants for a one-word check-in on how they are feeling at the start of the day. I’m not sure how ‘sort of nervous’ or ‘pretty good’ or ‘Ummm, mmmm, maybe OK’ stack up as one word?? However, I do know how powerful it is when an attendee says ‘Excited” or Curious” or “Open” or…..
Less is more. Real effectiveness is making a point clearly in the least time necessary.
“In today’s world of constant connectivity and endless information, brevity is now a leadership necessity, not a nicety. Getting to the point quickly is the new, non-negotiable standard to stand out and lead in an attention economy”, according to Joseph McCormack, The Brevity Mandate.