As a small business accountant, we understand that marketing and advertising can be costly, especially if you have a small marketing budget. Check out our Business Services and below are some simple and affordable marketing tactics you can use to promote your small (or large) business. Don’t forget, it’s important you measure the return on all marketing activities, so you can eliminate what isn’t working for your business. This way, you can focus your time, money and energy on the marketing channels that are generating leads.
Some effective marketing tools include word of mouth, customer reviews and referrals. When was the last time your business received a positive online review? Encouraging clients and customers to review your business using Google Reviews or Facebook Reviews can be an effective way to attract new customers. Also, reviews are a great way to let potential customers see what kind of services you offer and the type of customers you currently deal with.
Using social media is a fantastic way to communicate and engage with your clients. It’s also a great place to promote blog posts from your website, which increases visitors to your website. Once you have identified your target market/s and where your ideal customers spend their time, use social media to share blogs, post updates on relevant topics or re-share informative content from other businesses. It is better to do just 2 to 3 platforms well, than spreading yourself thin over too many.
Depending on the type of your business, there are a number of different social media platforms, which can be used to interact with your audience and advertise to a potential audience. We highlight a few below:
- LinkedIn is great for professional networking with like-minded people or businesses
- Instagram is an ideal platform for businesses to advertise tangible products
- Facebook is mostly used for social engagement with the target audience
SEO (Search Engine Optimisation)
SEO is a marketing tool which is used to increase the quality and quantity of traffic to your website through search engine results. It is important to attract the right type of customers, who are genuinely in need of your product or service. You may want to consider engaging a digital marketing specialist to help with optimising your search engine results, as it can be complex. It’s important to remember that Google’s algorithms are constantly changing, and it is important that you are staying abreast of any changes, to ensure your optimisation is still working. Staying up to date and talking to your Marketing Specialist can make a big difference to the marketing results for your business.
Email marketing is a great way to communicate with your client base. For example, sending out a newsletter through an app like MailChimp, can be a great way to interact with clients and keep them up to date with important changes in the business space. A regular newsletter is another great way to drive traffic to your website by including links to your blog posts. Additionally, once your newsletter is posted, you can then go on to view data and statistics such as how many people opened your newsletter, click performance, unsubscribes, audience demographic and more.
Writing and Posting Regular Blogs
Posting regular blogs on your business website is another useful marketing tool. It is important to write about relevant topics that is useful to your client base. We find that blogs are a great way to inform your audience on important and upcoming issues, as well as providing a space where you can provide helpful tips on certain topics. Speak to your Marketing expert to ensure you are including the right keywords for google optimisation.
Need a hand?
If you need help with your structuring your business, marketing ideas or other aspects of managing your business, please contact our team via email or phone (07) 5451 1118 and visit our Business Services page for more information.